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Card-Linked Campaigns

Prospero assists merchant partners in navigating the complex web of card-linked offer providers and financial institution channels.

Our campaign solutions enable merchant brands to reinforce and uplift existing customer spend, as well as to switch spend from competitors, by connecting them to a network of 80M+ payment cardholders across six strategic channel relationships.


What makes us different?

Single FI
Payment Card Platform

Financial Institution mindset and approach

Access to a single customer database

Siloed view of campaign potential

Standard Campaigns

Limited scope to achieve merchant objectives

Minimal representation of retail and marketing expertise

Multi-FI ProsperoSystem
Payment Card Platform

Commercial mindset and approach

Access to multiple customer databases

Holistic view of campaign potential

Customized Campaigns

Unlimited scope to achieve merchant objectives

Significant representation of retail and marketing expertise

Campaign Performance

During the second half of 2024, we completed a 6-month custom campaign for a national, household-name merchant client. The client's goal was to acquire new customers and new spend. In a no-growth market, those new customers and that new spend can only be switched from competitors.


Campaign Statistics

396%

Campaign ROI.

$42M

Of qualified customer spend.

$9.8M

Incremental profit.

$13.23

Incremental net profit per transaction.

Program Management

ProsperoSystem is the proprietary engine that manages each step in the process from transactions’ matching through reconciliation and settlement.

ProsperoSystem has successfully processed approaching $1BN in customer campaign transactions since 2014.


Processing

Matching and scoring of transactions.

Vendor management system.

Open enrollment processing.

Back office management and support.


Reporting

Reporting and reconciliation.

Billing and invoicing.

Payment transfers between channels and merchants.


Client Portal

Access to customer spend insights.

Analytics during a campaign or program.

Access to program marketing assets.