Gas & C-store
Campaign Performance
For a leading Gas & C-store chain in the US, we targeted 17M Mastercard and VISA payment cardholders with a regional market promotion across 5 states. The card-linked campaign produced the following results:
Campaign Statistics
$84M
Of spend from newly acquired customers.
$5.9M
In additional profits from newly acquired spenders.
875K
Transactions from newly acquired customers - 40% of new customers purchased more than once.
1.9
Average frequency of spend (transactions per month).
$40
Of incremental revenue for the merchant for every $1 of campaign commission cost.
$3.80
Of profit for the merchant for every $1 of campaign commission costs.